Charlotte Tilbury’s VIP Nordstrom Premiere
Make-Up Your Destiny Charlotte Tilbury's VIP Nordstrom Premiere at the Grove
Despite the glitz, glamour, and celebrity presence, Charlotte’s makeup line was definitely the star of this event. Sitting front and center, her rose gold encased lipsticks, blushes, eye shadows, and skincare commanded the attention of the guests, and it was hard to keep from drooling over her easy-to-use, celebrity- approved formulas. The Charlotte Tilbury makeup line has already been incredibly successful in other parts of the world, and there is no doubt that it will take the United States by storm! Keep an eye out for her products being sold at Nordstroms across the nation, and don’t miss “Make-up Your Destiny”, which is open to the public this Friday Oct 10 and Saturday Oct 11 till 8pm at The Grove.Last night at The Grove in Los Angeles, celebrity makeup artist Charlotte Tilbury celebrated the United States debut of her self-titled makeup line with an extravagant event she called “Make-Up Your Destiny”, not soon to be forgotten. Charlotte referred to this event as a “beauty festival”, and the description could not have been more accurate. She and art director Michael Howells completely transformed The Grove into a mystical land of makeup fantasy dripping with burgundy velvet, and featuring circus performers, a DJ, and all the swanky hor d'oeuvres and cocktails one could ever want.
Charlotte’s makeup line, which has been wildly popular in the UK and among A-list celebrities worldwide, is built on her belief that if you “give a woman the right makeup, she can conquer the world”. Her mantra of confidence was incorporated in every aspect of the event, and everywhere you turned there was another sign or activity designed to demonstrate the power of makeup. There were a number of booths set up where one could get a makeover and learn about the products in Charlotte’s line, including the “Transformation Station”, the “K-I-S-S-I-N-G Lip Bar”, the “Turn Back Time Skin Bar”, and the “Mesmerizing Eye Bar”. The event also featured a number of other exciting activities to entertain and boost confidence; guests could write their aspirations on a star and add it to the “Wishing Wall”, or the more spiritual attendee could choose to get an eye or lip reading from a psychic expert.
Something very unique about Charlotte’s line is that it is centered around 10 signature looks inspired by different beauty idols, past and present. The images of these 10 looks were strewn about the festival in a number of locations, including a game-show type wheel which one could spin to find out what persona might be fun for them to adopt! These personas included The Rebel, The Ingénue, The Golden Goddess, The Uptown Girl, The Sophisticate, The Rock Chick, The Dolce Vita, The Bombshell, The Vintage Vamp, and The Glamour Muse. The signature look of each persona could be achieved using the products in Charlotte’s line, and there were a team of makeup artists at the “Transformation Station” armed and ready to bring your chosen persona to life.
When Charlotte arrived at the event, she jumped right in to taking photos and giving interviews with CEO Demetra Pinsent by her side. We did eventually get to meet with her towards the end of the event, and she was incredibly kind and gracious even after three hours of being swarmed by fans and press. When we thanked her for her incredible work and inspiration, she proceeded to assure us that “you and all women are the true inspirations of the world”, which only spoke to her grace and humility. Charlotte and the entire Tilbury Team of artists were incredibly kind and helpful throughout the entire event, generously sharing knowledge and makeup tips and tricks. Charlotte emphasized how thrilled she was to see her line come to America, and she had an entourage of celebrities that came to support this exciting milestone. Some celebrity appearances included Cat Deeley, Liberty Ross, Lily Allen, Kris Jenner, and Kim Kardashian.
Despite the glitz, glamour, and celebrity presence, Charlotte’s makeup line was definitely the star of this event. Sitting front and center, her rose gold encased lipsticks, blushes, eye shadows, and skincare commanded the attention of the guests, and it was hard to keep from drooling over her easy-to-use, celebrity- approved formulas. The Charlotte Tilbury makeup line has already been incredibly successful in other parts of the world, and there is no doubt that it will take the United States by storm! Keep an eye out for her products being sold at Nordstroms across the nation, and don’t miss “Make-up Your Destiny”, which is open to the public this Friday Oct 10 and Saturday Oct 11 till 8pm at The Grove.
Charlotte’s makeup line, which has been wildly popular in the UK and among A-list celebrities worldwide, is built on her belief that if you “give a woman the right makeup, she can conquer the world”. Her mantra of confidence was incorporated in every aspect of the event, and everywhere you turned there was another sign or activity designed to demonstrate the power of makeup. There were a number of booths set up where one could get a makeover and learn about the products in Charlotte’s line, including the “Transformation Station”, the “K-I-S-S-I-N-G Lip Bar”, the “Turn Back Time Skin Bar”, and the “Mesmerizing Eye Bar”. The event also featured a number of other exciting activities to entertain and boost confidence; guests could write their aspirations on a star and add it to the “Wishing Wall”, or the more spiritual attendee could choose to get an eye or lip reading from a psychic expert.
Something very unique about Charlotte’s line is that it is centered around 10 signature looks inspired by different beauty idols, past and present. The images of these 10 looks were strewn about the festival in a number of locations, including a game-show type wheel which one could spin to find out what persona might be fun for them to adopt! These personas included The Rebel, The Ingénue, The Golden Goddess, The Uptown Girl, The Sophisticate, The Rock Chick, The Dolce Vita, The Bombshell, The Vintage Vamp, and The Glamour Muse. The signature look of each persona could be achieved using the products in Charlotte’s line, and there were a team of makeup artists at the “Transformation Station” armed and ready to bring your chosen persona to life.
When Charlotte arrived at the event, she jumped right in to taking photos and giving interviews with CEO Demetra Pinsent by her side. We did eventually get to meet with her towards the end of the event, and she was incredibly kind and gracious even after three hours of being swarmed by fans and press. When we thanked her for her incredible work and inspiration, she proceeded to assure us that “you and all women are the true inspirations of the world”, which only spoke to her grace and humility. Charlotte and the entire Tilbury Team of artists were incredibly kind and helpful throughout the entire event, generously sharing knowledge and makeup tips and tricks. Charlotte emphasized how thrilled she was to see her line come to America, and she had an entourage of celebrities that came to support this exciting milestone. Some celebrity appearances included Cat Deeley, Liberty Ross, Lily Allen, Kris Jenner, and Kim Kardashian.
Despite the glitz, glamour, and celebrity presence, Charlotte’s makeup line was definitely the star of this event. Sitting front and center, her rose gold encased lipsticks, blushes, eye shadows, and skincare commanded the attention of the guests, and it was hard to keep from drooling over her easy-to-use, celebrity- approved formulas. The Charlotte Tilbury makeup line has already been incredibly successful in other parts of the world, and there is no doubt that it will take the United States by storm! Keep an eye out for her products being sold at Nordstroms across the nation, and don’t miss “Make-up Your Destiny”, which is open to the public this Friday Oct 10 and Saturday Oct 11 till 8pm at The Grove.
